We Get Your Commercials Online!

How YouTube Advertising and New Tech Work Together To Get Your Business Avertising Online The Best Ways Possible!

If you’re new to advertising your business online or confused by all the different options and which to choose for your business, we’d love to talk with you! 

Google suggests when starting into digital advertising and trying to find the extra money to spend on it, you try shifting about 20% – 25% of your current advertising budget to digital ads online. 

Of course then figuring out where to advertise is an overwehlming task in the least. 

That’s where we can help by learning who your customers are and where they “hang out” online. Then we develop a strategy to help advertise the profie of your customers we develop together. 

According to Google These are the Types of Ads Available For YouTube Advertising and How Each One Works

Types of YouTube ads

Skippable In-Stream Ads

When should I use them?

Use this format when you have video content you’d like to promote before other videos on YouTube and across the Display Network.

How does it work?

Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad.

Where can the Display Network ads appear?

Skippable in-stream video ads can appear on YouTube watch pages, on videos on partner sites, and apps in the Display Network.

 

Non Skippable In-Stream Ads

Non-skippable in-stream ads are a non-skippable ad format designed to allow you to reach customers with your entire message.

When should I use them?

Use this format when you’d like to reach viewers with your entire message.

How does it work?

Your non-skippable in-stream ad is 15 seconds or shorter and plays before, during or after another video. Viewers do not have the option to skip the ad.

Where can the ads appear?

Non-skippable ads can appear on YouTube videos, on videos on partner sites, and apps on the Google Display Network.

 

Discovery Ads

When should I use it?

Use this format to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.

How does it work?

Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page.

Where can the ads appear?

  • On YouTube search results
  • Alongside related YouTube videos
  • On the YouTube mobile homepage

 

Bumper Ads

Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand.

When should I use them?

Use this format when you’d like to reach viewers broadly with a short, memorable message.

How does it work?

Your bumper video ad is 6 seconds or shorter and plays before, during, or after another video. Viewers do not have the option to skip the ad.

Where can the ads appear?

Bumper ads can appear on YouTube videos, on videos on partner sites, and apps on the Google Display Network.

On mobile alone, more 18- to 49-year-olds watch YouTube during prime time in the United States than they do the top 10 prime-time shows combined.

Traditionally, advertisers have bought traditional TV advertising based on GRP (gross rating point) panel data, which measures reach and frequency in an audience.

 

But who is this audience? Did they act on your commercial? What happened after they saw it? Advertising on YouTube gives you a greater command of the data that should drive your marketing campaigns. The targeting options are just more data-driven. For example, you can target YouTube ads by:

 

Demographic groups – Age, gender, income, or parental status, for example.

Interests – You can advertise to people who are interested in certain topics. This includes the more granular affinity and in-market audiences.

Video remarketing – You can serve ads to people who have already visited your website.

Placements – You can show your ads on certain channels, videos, apps, websites, or placements within websites.

Topics – You can target your videos based on specific topics on YouTube.

Keywords –  You can show your YouTube ads based on words or phrases related to a YouTube Video.

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