Appliance Outlet Super Center
Television-first advertising campaign
Introductory proposal · New Tech Advertising
The opportunity
Build awareness of Appliance Outlet Super Center across its practical shopping area while giving buyers a timely reason to visit. A steady brand message makes the store memorable; rotating promotions convert that attention into action.
One campaign, two complementary messages
Proposed brand signature: “Big Brands. Smart Buys.” Recurring promotional feature: “The Appliance Outlet Hot Buy of the Week.” Don’s “Perfect Is Overpriced” can be used selectively for suitable cosmetic-imperfection offers, rather than defining every appliance in the store. All wording remains subject to Appliance Outlet approval.
A coordinated commercial rotation
One 30-second image commercial introduces the store and its value proposition. Two or three 15-second Hot Buy spots highlight approved products, prices and genuine offer dates. An initial planning mix of roughly 40% brand and 60% promotional exposure is a starting point, not a fixed media schedule. Shared branding ties every spot together.
The right geographic reach
Target roughly 50 miles around Mason City, including Clear Lake, Charles City, Forest City, Hampton, Osage, Austin and Albert Lea. Avoid unnecessary Rochester coverage where practical. Final targeting depends on platform inventory and available ZIP-level or market-level controls.
Television first, digital working alongside it
Compare connected/streaming television and local broadcast opportunities for reach, frequency, pricing and geographic fit. Reuse approved video and offers on Facebook, Instagram, YouTube and the website. Concentrate the media budget where repeated exposure is achievable rather than scattering small amounts across too many outlets.
Introductory media investment
Evaluate a $1,500/month starter media budget alongside a $3,000/month expanded option, beginning with a 30-day commitment and a 90-day strategic outlook. These are discussion figures, not approved spending or quoted delivery. Media costs are separate from the existing $1,500/month NTA video-first marketing arrangement. We will review actual inventory, reach and frequency estimates before any placement.
Launch now, then build continuity
First featured offer: Whirlpool 36-inch, 24 cu. ft. side-by-side refrigerator, model WRS315SDHM — stated MSRP $1,777; Hot Buy $777; offer through October 28, 2026, while supplies last. Confirm stock, prices and deadline before release. Start available digital promotion promptly while television creative and placements undergo approval. Follow with new Hot Buys as inventory changes.
Decisions for our first working session
Confirm the media investment; approve the campaign identity and creative direction; choose two additional Hot Buy appliances; verify the Whirlpool offer; and review actual media availability before authorizing placements. NTA will coordinate creative, setup, distribution and reporting within the agreed scope. Appliance Outlet approves offers, creative and media spend.