Better advertising starts with the customer
Advertise Better.
Start with your customer. Not the advertising product.
New Tech Advertising helps small-business owners connect their advertising, customer experience, and everyday operations—so people can find them, understand what they offer, buy with confidence, and come back.
You do not need to know which tool or service to ask for. Tell us what is happening in your business. We listen to you and your team, look at how customers find, choose, and buy from you, and agree on the next useful improvement. Your Digital Growth Roadmap™ keeps that work connected to the whole business. Advertising, websites, AI, and other tools serve the work—not the other way around.
Better advertising starts with better understanding.
A small shop or online store, a restaurant, and a service business need different customer paths. We start with how your customers shop, dine, order, or ask for help.
I need more customers
Help people discover what you offer, choose with confidence, and come back—to shop, dine, order online, or use your services.
I want to save time
See where AI can help prepare, organize, and reduce repeated setup without taking over the work.
My website isn't working
Start with what your website needs to do: help people shop, plan a meal, order, find answers, or begin a service conversation.
I'm trying to understand AI
Get a plainspoken explanation of where AI fits in a real small business and where it does not.
I want customers to stay connected
Make useful follow-up, customer help, and reasons to return part of the relationship—not just the first purchase or visit.
A simple place to start
Start with what is happening in your business.
You do not need to know the right question yet. Describe a familiar frustration or something you would like to improve. Your Digital Growth Guide™ can help you explore it, or you can talk with a real person at NTA.
Prefer to learn before changing anything? The Free AI Guy remains part of the free NTA learning experience, but you do not have to understand any branded system before getting a useful answer.
Build the Team. Build the Business.
A business grows when its people learn how to work together.
Employees
Hear customer questions, solve problems, notice what isn't working, and come up with ideas every day.
Customers
Provide feedback about what they need, like, and wish were different.
Owners
Make decisions and set direction based on what they see and hear.
Vendors & Partners
Add another part of the picture through their own knowledge of the business.
The problem is that most of that knowledge gets scattered across conversations, texts, emails, meetings and people’s heads.
Your Digital Growth Office™ gives everyone a common place to bring that knowledge together.
An employee can ask a question, share an idea, point out a recurring problem or explain what customers are saying. AI can help organize those conversations, identify patterns and bring important information back to the owner. The owner can respond, clarify expectations and turn what the team is learning into better processes, training and decisions.
Over time, the business begins building a shared Knowledge Library—one reliable place where people can find answers and understand how the business works.
- Fewer mixed messages
- Better communication between owners and employees
- More consistent answers for customers
- Better training for new people
- A team that keeps learning together
The knowledge of the whole company becomes a business asset—and the stronger that asset becomes, the stronger the business can become.
Connect the Business.
Once people begin sharing what they know, you can connect the rest of the business around it.
Customers ask questions. Employees hear them. Owners make decisions. Vendors provide information. Your website, Google presence, reviews, customer records and existing systems all contain another piece of the story.
Your Digital Growth Office™ gives those pieces a place to come together.
Instead of information being scattered across people, systems and conversations, the business begins developing one shared source of knowledge that everyone can build from.
Better communication inside the business leads to better communication with the customer.
Give the Customer a Consistent Experience.
Customers shouldn’t get one answer from your website, another from an employee and something different when they call the office.
When your team works from shared knowledge, the whole business can become more consistent.
The website can answer the questions customers actually ask.
Employees can give better answers.
Marketing can reflect what is really happening in the business.
Follow-up can become more useful.
Customer feedback can come back into the business so the team keeps learning from it.
The customer becomes part of the learning process—not just the person at the end of it.
Now You Can See What to Work on Next.
As the business brings its people, knowledge and customer experience together, patterns become easier to see.
What’s working? What’s causing frustration? What are customers asking for? Where is information getting lost? What part of the business needs attention now?
That’s where the Digital Growth Roadmap™ becomes useful.
Start with something you recognize in your business. Together, we look at one relevant possibility and decide whether it belongs in the plan—what to work on now, what can wait, and why.
We help put the agreed improvement to work, show the team how to use it, and test it in a real customer situation. Then we review what happened and adjust. That might mean easier shopping, clearer menus and smoother restaurant service, better customer conversations, or less repeated work.
Understand the business → Choose a priority → Put it to work → Teach and test → Review and improve
Follow the work with Pete and Janine at Cattleman’s Dining—a Restaurant Growth Roadmap in progress, not a finished success story.
Books, Journal & Growth Show
Keep learning in the format that fits you.
Read the books, follow practical ideas in the Journal, or watch the NTA Growth Show and continue the conversation.
The Better Business Building Book
A practical, plainspoken business guide written specifically for owners of independent and local businesses trying to build stronger foundations.
Learn More
Practical AI for Small Business
A clear guide separating real artificial intelligence utility from noise and hype, showing exactly how small businesses can use AI to grow today.
Learn More
NTA Journal
Practical business, growth, and AI insights for small business owners.
Learn More & Subscribe
New Tech Advertising
The NTA Growth Show
Watch · Learn · Continue
The NTA Growth Show
Practical conversations connected to YouTube, Knowledge Library lessons, Journal material, books, and social content.
Watch the ShowTrusted by Local Businesses Since 2012
6 five-star reviews from real business owners in North Iowa.
"I cannot say enough good things about New Tech Advertising and owner Rick Hesse. From the very first conversation, Rick demonstrated a level of professionalism, creativity, and commitment to customer service that is hard to find today. Rick doesn't just sell advertising—he takes the time to understand your business, your goals, and your vision. His marketing strategies are innovative, effective, and tailored to deliver real results. Every project we've worked on has been handled with attention to detail, excellent communication, and a genuine desire to help our business succeed. What impresses me most is Rick's integrity. He does exactly what he says he's going to do, follows through on his commitments, and treats his clients like partners rather than customers. That's a rare quality in any industry. If you're looking for an advertising company that truly cares about helping your business grow, I highly recommend New Tech Advertising. Rick Hesse has earned my trust, my respect, and my continued business. Five stars all the way. Highly recommended!"
Jay Alan Monson
Owner, Monson Plumbing, Heating & Excavating
"I have worked with Rick for many years now and have come to depend on his expertise in the field of social media marketing and web site development. Rick is a very unselfish person and has also taught me a lot about how to manage my own web site so I am not paying thousands of dollars to have someone else do it. Rick could keep this knowledge to himself and his guidance would be worth every penny. I enjoy working with him because he cares first about the client and helping them understand how things work if that's what they want to know. I would recommend Rick for anyone wanting to grow their social media footprint and develop an effective web site."
Peter Gardner
"I've known and worked with Rick Hesse for nearly 25 years. Why I continue to work with him is that he always stays current with online digital marketing trends. He often comes to me to let me know of the latest Google or Facebook changes and how he plans to keep my business current. I appreciate his knowledge and expertise in web design, social media management and video production to provide content and support where my business needs it most, freeing me to run my business with one less thing to worry about."
Roger Atherton
"Very good experience working with Rick! The website turned out great and the social media content looks professional and creative. Communication is good and the process is smooth. Would definitely recommend to others looking for help with their online presence."
Kelly Johnson
Johnson Heating & AC
"When I started my biz-to-biz networking company, I needed everything: a website, email, and help with marketing. Rick at New Tech Advertising was referred to me. By the time I closed my business, I had worked with Rick for five years. He always went above and beyond with his help and expertise. I highly recommend Rick and his agency."
Sandy Ireland
"Great Place for everything on-line. How on-line advertising Works!"
Tom Sims
Local Guide
Frequently Asked Questions
Clear answers about how NTA begins, evaluates, and recommends next steps.