Complete editions of The NTA Journal
Read past issues of NTA's free weekly publication for practical business thinking, useful AI guidance, and honest lessons from doing the work.
Published issues
The NTA Journal, issue by issue
Browse the published issues and follow the Knowledge Library lesson behind each one.
Browse by topic. Existing lessons are available now, and future Journal issues will be added to these same topics.
Latest Issue
Are You Building a Business—or Just a Website?
This week, Rick Hesse asks whether a business is merely building a website or using the website to build the business. NTA’s work on question-first doorways reinforced a practical lesson: answer the visitor’s question now, then make the next appropriate step clear.
"A question came to me this week: **Are you building a business, or are you building a website?** There is a difference—but not because the website is unimportant. I have lived through brick-and-mor..."
All Issues(6)
AI Finally Taught Me How to Multitask
AI did not make Rick Hesse multitask. It gave him a way to capture, contextualize, and direct multiple streams of worthwhile work without having to carry every detail in his head. This Journal issue shares what that idea can mean for a small-business owner.
Build With the Budget You Have
This week at NTA, Rick Hesse reflects on a practical lesson for small businesses: the first dollars you invest in marketing should strengthen a foundation that keeps working, not disappear into another one-time campaign.
The Free AI Guy Comes to Life
Rick Hesse brings the Free AI Guy to life in the NTA Growth Show and explains why New Tech Advertising combines modern technology with the full advertising mix—rather than replacing one with the other.
What I Learned About Making Complicated Things Simple
This week’s NTA Journal looks at a lesson Rick learned configuring copiers and is applying again while building NTA: simple results usually depend on thoughtful setup. The work behind a website, form, dashboard, or AI experience matters because a good system absorbs complexity so the owner does not have to.
What I Learned While Rebuilding NTA
This week I learned that a modern website is more than a visible page, that NTA needs a clear public front office and private back office, and that the right AI model is the least expensive one that reliably does the job.
The System Behind the Work
The first NTA Journal explains why New Tech Advertising is being built as a connected business system, what changed this week, and why dependable follow-up matters more than adding another tool.
Tools vs. Systems: What Advertising and AI Cannot Do Alone
Business owners are sold tools every day. But access to another tool is not the same as having a system that makes it useful.
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