One useful conversation. A complete learning path.
The NTA Growth Show turns practical business conversations into connected learning. Watch the episode, read the related lessons, explore the Journal, and follow the idea across the NTA publishing system.
Featured episode
Business Owners Are Tired of Being Sold | NTA Growth Show — Episode 10
Rick Hesse draws on both sides of the advertising dollar to explain a better buying conversation: understand the business, ask five useful questions, and remain free to decide.
2026-10-05
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Continue through the show
NTA Growth Show
I Didn't Set Out to Build an AI Team
Rick Hesse and the Free AI Guy explore how an ongoing conversation, business experience, and clear handoffs can give AI useful jobs in a real small business.
NTA Growth Show
Automation Is the Last Step, Not the First
Rick Hesse and the AI Guy discuss why a business should understand its people, knowledge, workflow and problems before automating them.
Episode 7
Your Business Comes First. Technology Comes Second.
Rick Hesse and Free AI Guy explore why discovery comes before technology, why people remain central to business systems, and how collaboration with AI supports human judgment.
Episode 5
AI Finally Taught Me How to Multitask
AI did not make Rick’s brain multitask. It helped him carry less context while directing more ideas, projects, decisions, and worthwhile work forward.
NTA Growth Show
You Don’t Need More Marketing—You Need a Connected System
Rick Hesse and Free AI Guy explore why business owners do not need more disconnected marketing tools. They need a clear customer journey and a connected system for their website, visibility, content, lead follow-up, and practical use of AI.
Episode 2
The NTA Growth Show — Episode 2
Episode 2 of The NTA Growth Show from New Tech Advertising.
Episode 1
They Sold Me the Tools. They Didn't Give Me a System.
Rick Hesse and the NTA Growth Guide explore why access to advertising and AI tools is not the same as having a connected business growth system.
The show is one part of the NTA learning system.
Every useful idea can become a video, lesson, Journal article, book chapter, social conversation, and practical next step—without losing the original thought.