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About New Tech Advertising

More Than 45 Years of Business Experience.
Practical AI That Keeps the Owner in Authority.

In 1980, I was sitting in front of a flashing green-screen monitor, typing manual command lines into DOS just to execute a primitive mail merge. It required physical floppy disks, endless patience, and a lot of trial and error.

But even back then, I caught a glimpse of the future. I realized that if you could master the tools, you could give a business an unfair advantage.

I’m grateful for that early start because it gave me a front-row seat to the entire digital revolution. Over the last four decades, I didn't just watch the software world explode—I rolled up my sleeves and worked inside it.

I’ve written comprehensive business plans and marketing plans for almost every type of industry.

I’ve figured out the messy, hidden mechanics of how marketing connects to sales, and how sales connects to back-office operations.

I’ve watched tools fragment into a chaotic mess of apps that leave modern business owners feeling overwhelmed, exhausted, and stuck playing tech-support for their own companies.

Here is what I’ve learned: You shouldn't have to understand all this marketing stuff to benefit from it.

You didn’t start your business to become a software engineer, an AI prompt manager, or a data analyst. You started it to serve your customers and build a legacy.

I didn't build New Tech Advertising to sell you another piece of software you don't have time to learn. I built it to take the burden off your shoulders entirely. I’ve put in the decades of learning, testing, and connecting the dots so that you don't have to. You allow me and my company to handle the complex tech engine, while you focus on doing what you love.

Let’s stop wasting your time on the noise. Let me put 46 years of experience to work for you.

School Streaming TVAI Website RebuildADA ComplianceAI Marketing PlatformVideo ProductionLocal SEOContent Automation
Rick's Lived Experience

I learned business by watching how businesses actually work.

Long before AI, I watched advertising, listened to radio commercials, studied how large companies operated, built businesses, lost businesses, managed stores, sold advertising, built websites, and kept asking the same question: what makes this work?

AI did not replace that experience. It gave me another way to use it. What I build today is an expression of the business knowledge, mistakes, questions, and judgment I have gathered over a lifetime.

A principle I keep coming back to

Start with what you already know.

You do not have to become an AI expert before AI can become useful. Bring the work you already understand, explain what you are trying to accomplish, react to the output, correct what it misses, and keep your human judgment in charge.

Explore Learning to Work With AI
Our Mission

Our mission is simple

Help small-business owners understand AI and use it wisely in the real world.

Not complicated marketing strategies.

Not expensive agency retainers.

Instead, we teach the principles, show the practical applications, and collaborate with owners to build systems around their real work. A business already contains enormous knowledge—owners, employees, and customers all hold pieces of it. NTA helps capture that knowledge naturally so the team can remember, organize, and use it together while people keep making the decisions.

The goal is not to turn owners into technicians.

The goal is understanding, useful application, and long-term business capability.

Publish consistent content
Automated publishing keeps your presence active without manual effort.
Create professional video and media
AI-powered video production without a production team.
Improve search visibility
Programmatic SEO and local presence optimization built in.
Automate repetitive marketing work
Systems that handle the routine so you can focus on what matters.
Strengthen community relationships
Storytelling platforms that connect you to the people you serve.
My Story

The Man Behind the Mission

Founder, New Tech Advertising
New Tech Advertising
Founder & CEO
New Tech Advertising

I grew up without a father. He left when I was four or five years old, and most of my memories from those early years are completely blacked out. What I do remember is the emptiness — a hollow space inside me that I didn't have a name for yet.

We lived in a small, cramped two-bedroom house. My mother raised four children entirely on her own, stretching government assistance and food programs to keep us alive. At school, the kids whose parents paid for their lunches carried white tickets. Mine was green. Standing in that lunch line holding that green ticket, I felt marked as different and less than everyone else.

Our Approach

An Education Platform — With Help Applying What You Learn

New Tech Advertising is not a traditional marketing agency. It is a connected learning system where lessons, videos, books, conversations, tools, and done-for-you help turn practical AI understanding into better business systems.

AI-Powered Content Creation

Systems that generate articles, videos, social posts, and more — automatically.

Automated Publishing Workflows

Set it up once. Content goes out consistently without manual intervention.

Video & Media Generation

Broadcast-quality video produced from raw media or simple inputs.

Search Visibility Optimization

Local SEO, programmatic pages, and ongoing presence built into every platform.

Community Storytelling Platforms

Channels that capture and share the stories happening in your organization.

Continuous Content Stream

These systems produce a constant stream of content without needing a marketing team.

Education comes first. Technology and services support the owner’s goals after the owner understands what should be built and why.

Video-First

The Power of Video

Video has become the most powerful form of communication.

People engage with video more than any other type of content online. That's why the platforms we build emphasize video-first communication — giving every organization the ability to tell their story through the most compelling medium available.

Video allows organizations to communicate with their audiences in ways that traditional marketing cannot.

Video storytelling
Short-form media
Streaming channels
Visual content creation
AI Video Engine — Live
Source media uploaded✅ complete
AI script generation✅ complete
Voiceover synthesis✅ complete
Caption generation⚡ rendering
Branding applied⏳ queued
Multi-platform publish⏳ queued
Video ready in ~4 minutes
Storytelling

Helping Organizations Tell Their Stories

Every organization has stories worth sharing. Businesses serve their communities. Schools educate and inspire students. Local organizations create meaningful change.

The challenge is not the stories themselves.

The challenge is getting those stories seen.

New Tech Advertising platforms help organizations turn everyday moments into powerful content that reaches their audience and strengthens their reputation. The same idea applies inside the business: everyday conversations contain business intelligence, and NTA helps capture it so people can work together better—not so technology can replace them.

Looking Ahead

The Future of Marketing

We believe the future of marketing will be built on three foundations:

AutomationVideoArtificial Intelligence

Organizations that embrace these tools will have a major advantage in the years ahead. New Tech Advertising exists to help businesses and organizations make that transition successfully.

New Tech Advertising
Let's Build the Future Together

Technology should empower organizations — not overwhelm them.

New Tech Advertising builds the systems that make modern marketing simpler, more powerful, and more effective.

If you're interested in learning how these platforms can help your organization grow, connect with your audience, and share your story more effectively, we'd love to show you what's possible.

New Tech Advertising — Building the platforms that power modern marketing.

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