Complete editions of The NTA Journal
Read past issues of NTA's free weekly publication for practical business thinking, useful AI guidance, and honest lessons from doing the work.
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The NTA Journal, issue by issue
Browse the published issues and follow the Knowledge Library lesson behind each one.
Browse by topic. Existing lessons are available now, and future Journal issues will be added to these same topics.
Latest Issue
Your Business Already Knows More Than You Think
One of the greatest values of AI for a small business may be helping the business use what it already knows. Before automating, learn how the business works, capture its knowledge, find the gaps, improve the process, and then automate what actually makes sense.
"I've spent somewhere around 45 years thinking about businesses and how they grow. I've owned businesses. I've worked with small-business owners. During my years in advertising, I wasn't interested on..."
All Issues(5)
Are You Building a Business—or Just a Website?
This week, Rick Hesse asks whether a business is merely building a website or using the website to build the business. NTA’s work on question-first doorways reinforced a practical lesson: answer the visitor’s question now, then make the next appropriate step clear.
AI Finally Taught Me How to Multitask
AI did not make Rick Hesse multitask. It gave him a way to capture, contextualize, and direct multiple streams of worthwhile work without having to carry every detail in his head. This Journal issue shares what that idea can mean for a small-business owner.
Build With the Budget You Have
This week at NTA, Rick Hesse reflects on a practical lesson for small businesses: the first dollars you invest in marketing should strengthen a foundation that keeps working, not disappear into another one-time campaign.
The Free AI Guy Comes to Life
Rick Hesse brings the Free AI Guy to life in the NTA Growth Show and explains why New Tech Advertising combines modern technology with the full advertising mix—rather than replacing one with the other.
What I Learned About Making Complicated Things Simple
This week’s NTA Journal looks at a lesson Rick learned configuring copiers and is applying again while building NTA: simple results usually depend on thoughtful setup. The work behind a website, form, dashboard, or AI experience matters because a good system absorbs complexity so the owner does not have to.
Tools vs. Systems: What Advertising and AI Cannot Do Alone
Business owners are sold tools every day. But access to another tool is not the same as having a system that makes it useful.
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