Video-First Digital Advertising Management
Consistent content. More video. Less work for your staff.
New Tech Advertising helps small businesses manage the ongoing work of digital advertising — planning, scripting, creating, publishing, scheduling, and measuring the content — with video at the center.
We do not start by selling you an arbitrary number of posts. We start by understanding what your business actually needs to promote.
A repeatable system
Video becomes a system, not a project.
Most businesses do not need to reinvent their advertising every time they have something new to promote. NTA helps build repeatable branded video formats so the process becomes faster, easier, and more consistent.
Once the format is established, product details, service information, promotions, photos, or short clips can be turned into useful branded video content without starting from scratch each time.
Three types of video
Useful video built around what your business sells.
Product & Service Videos
Show customers what you sell and why it matters.
Examples
- Individual products
- Services
- New arrivals
- Featured items
- Product benefits
Promotional Videos
Give current offers more visibility.
Examples
- Sales
- Seasonal offers
- Clearance
- Financing
- Events
- Limited promotions
Helpful Customer Videos
Answer real questions and build trust before the sale.
Examples
- Buying advice
- Common customer questions
- How something works
- What customers should know before buying
- Educational tips
How NTA supports your advertising
We support the advertising work your team may not have the time to consistently carry.
Your team already has enough to do. NTA supports the ongoing advertising work that is easy to put off when the day-to-day business gets busy.
Advertising and content planning
Video scripting
Templated video production
Supporting graphics
Captions and post copy
Scheduling and publishing
Repurposing good content across appropriate channels
Performance tracking
Publishing channels
Channel mix depends on what is appropriate for the individual business. We do not force every business onto every platform.
Before the plan
We don’t start by selling you a posting quota.
Before deciding how many videos, posts, or promotions make sense, we first learn how your business actually works.
What do you need to promote?
How often does that change?
Which products or services matter most?
What are you doing now?
What's working?
What's missing?
From there, we build the advertising plan around the business — not the other way around.
How it works
A repeatable process makes more video practical.
You provide the moving pieces
Product or service details, prices when appropriate, promotion information, photos or video, current priorities, and timely approvals.
NTA creates the message
We develop the script, caption, and advertising angle around the information supplied.
We produce and publish
The content is created using an established branded format and adapted for the appropriate channels.
We learn and improve
We review performance and use what we learn to improve future advertising.
Pricing
Built around your business, not a fixed package.
Managed advertising programs typically begin around $1,500 per month, depending on production needs and advertising volume.
The exact monthly mix is determined after we understand how much your business realistically needs to promote and what kind of content will be most useful.
Paid advertising and media spend is separate from the management fee.
The bigger picture
Advertising may be the starting point — not the whole picture.
Sometimes advertising is exactly what a business needs.
Other times, the conversation reveals larger opportunities involving the website, customer experience, lead handling, sales tracking, automation, or other connected parts of the business.
If we see those opportunities, we’ll explain them clearly. You do not have to buy everything to get started.
What does your business actually need to promote?
That’s where the conversation starts.
Let us understand what you’re selling, what you’re trying to move, and where your current advertising is falling short. Then we’ll show you what a practical video-first advertising plan could look like.