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The NTA Business Score™

See Where Your Business Is Strong—and Where Growth Is Getting Stuck

A business can look successful from the outside while still depending too heavily on the owner, losing leads, using disconnected tools, or struggling to follow through consistently.

The NTA Business Score gives you a structured view of the business across visibility, trust, customer relationships, operations, knowledge, technology, and readiness for growth.

Start With a Growth Conversation

A Business Is More Than Its Marketing

Visibility

How consistently the right people discover the business online.

Digital Foundation

Website, digital presence, listings, accessibility, and essential customer information.

Customer Relationships

Communication, retention, referrals, reviews, and ongoing connection.

AI Readiness

Whether AI and technology tools support the business or create more confusion and duplication.

Community Presence

Reviews, messaging, reputation, proof, and local confidence.

Growth Systems

Scheduling, customer records, tasks, internal workflow, and repeatable processes.

Your Score Is a Starting Point, Not a Verdict

A high score does not mean the business has finished growing.
A low score does not mean everything must be rebuilt.
A strong area may need to be protected rather than changed.
One weak dependency may matter more than several average scores.
The owner’s capacity and priorities affect what should happen next.
The goal is to make better decisions in the right order.
The number matters less than what it helps you see.

Ready to see your score?

Answer based on how the business works today—not how you hope it will work later. There are no perfect answers, and the score is most useful when it reflects the real situation.

Recommended Next Steps

Based on your progress and focus, here is where you should go next.

NTA Business Score™

Evaluate your current operations and uncover blind spots to form a baseline.

Continue

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