Episode 15
What Is GEO? Getting Your Business Ready for AI Search
What is this episode about?
Rick Hesse and the Free AI Guy explain GEO, why SEO foundations still matter, and how clear customer answers, accessible information, and verification help a business prepare for AI search.
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Knowledge Library
What Is GEO? Getting Your Business Ready for AI Search
Rick Hesse and the Free AI Guy explain GEO, why SEO foundations still matter, and how clear customer answers, accessible information, and verification help a business prepare for AI search.
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Can AI Understand Your Business?
Rick Hesse explains GEO in practical terms: make the business’s knowledge accessible, understandable, useful, trustworthy, and verifiable. Start with one real customer question, explain it from experience, and check whether people and search systems can reach the answer.
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The Better Business Building Book
A practical foundation for building a stronger local business.
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Practical AI for Small Business
Plainspoken guidance for using AI in useful, responsible ways.
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Rick Hesse on LinkedIn
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