Small-business question
Should a small business still advertise on TV?
By Rick Hesse ·
Short answer
The short answer
Sometimes—but not just to look bigger. TV or streaming can make sense when it reaches the right local audience, supports a clear next step, can be measured, and fits the business’s capacity to respond.
Where this fits in a real small business
A television message still needs somewhere useful to lead. It works best as part of a connected path that helps interested people learn more, contact the business, and receive a good response.
One useful next step
Before buying a schedule, decide who it should reach, what they should do next, and how you will know whether the message helped create qualified opportunities.
Go deeper
Explore the teaching behind this answer
These NTA resources explain the connected ideas without asking you to start over from the beginning.