NTA Growth Show episode
Automation Is the Last Step, Not the First
Rick Hesse and the AI Guy discuss why a business should understand its people, knowledge, workflow and problems before automating them.
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7:37 · Full episode
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NTA Journal
Your Business Already Knows More Than You Think
One of the greatest values of AI for a small business may be helping the business use what it already knows. Before automating, learn how the business works, capture its knowledge, find the gaps, improve the process, and then automate what actually makes sense.
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The Better Business Building Book
A practical foundation for building a stronger local business.
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Practical AI for Small Business
Plainspoken guidance for using AI in useful, responsible ways.
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Rick Hesse on LinkedIn
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