NTA Growth Show episode
I Didn't Set Out to Build an AI Team
Rick Hesse and the Free AI Guy explore how an ongoing conversation, business experience, and clear handoffs can give AI useful jobs in a real small business.
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6:28 · Full episode
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NTA Journal
Start With the Work, Then Choose the AI
Rick Hesse traces how an ongoing conversation became the NTA AI team and a more useful way to preserve business ideas. His practical starting point for a small business: understand the people and the work, then choose a specific job for AI.
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The Better Business Building Book
A practical foundation for building a stronger local business.
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Practical AI for Small Business
Plainspoken guidance for using AI in useful, responsible ways.
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Rick Hesse on LinkedIn
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NTA on YouTube
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